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Maksabak Sales & Growth Playbook

Overview

Maksabak – E-commerce Website & Mobile App Builder

Complete Sales & Growth Strategy for E-commerce Platform Solution

1. Strategic Goal

Primary Objective

  • Target MRR: $150K from e-commerce businesses within 12 months
  • Target Customers: 50+ e-commerce stores across MENA region
  • Solution Focus: Maksabak platform for building websites and mobile apps

Success Metrics

  • Revenue Growth: 25% month-over-month growth
  • Customer Acquisition: 5+ new customers per month
  • Customer Retention: 95% annual retention rate
  • Market Penetration: 15% of target e-commerce market in MENA

2. Ideal Customer Profile (ICP)

Primary Target: E-commerce Businesses

  • Company Size: Small to medium businesses (10-500 employees)
  • Revenue Range: $100K - $10M annual revenue
  • Industry Focus: Fashion, Electronics, Grocery & FMCG, Furniture & Home Décor, Beauty & Cosmetics
  • Geographic Focus: MENA region (UAE, Saudi Arabia, Egypt, Jordan, Lebanon)

Secondary Target: Digital Agencies

  • Agency Type: Web development, digital marketing, e-commerce agencies
  • Client Base: E-commerce businesses needing mobile solutions
  • Service Model: White-label or partnership opportunities
  • Revenue Potential: $50K+ per agency partnership

Customer Pain Points

  • No Mobile Presence: Missing mobile apps for their e-commerce stores
  • High Development Costs: Expensive custom mobile app development
  • Long Time-to-Market: 6+ months for traditional app development
  • Technical Complexity: Need for coding skills and technical expertise
  • Platform Limitations: Restricted by current e-commerce platform capabilities

3. Positioning Statement

Core Value Proposition

"Transform your e-commerce store into a powerful mobile-first business in days, not months. Maksabak combines beautiful website design, native mobile apps, and integrated marketing automation to help you reach more customers and increase sales across all channels."

Key Differentiators

  • Speed: Launch in days, not months
  • No-Code: Drag-and-drop interface, no technical skills required
  • Bilingual: Arabic and English support for MENA markets
  • All-in-One: Website, mobile app, marketing, and analytics in one platform
  • Local Expertise: MENA region compliance and payment gateway integration

4. Sales Kit & Materials

Core Sales Presentations

Product Demos

  • Live Platform Demo: Show drag-and-drop website builder
  • Mobile App Preview: Demonstrate iOS and Android app generation
  • Marketing Automation: Show integrated campaigns and analytics
  • Payment Integration: Display local payment gateways

Case Studies & Success Stories

  • Swimming Store: 245% increase in sales with ROAS up to 18%
  • Nabolia App: Successful mobile app launch and customer engagement
  • Zey App: Saudi medical outfit app with strong user adoption

5. Solution Architecture

Core Platform Features

  1. Storefront Builder
  2. Responsive website design
  3. SEO optimization
  4. Dynamic banners and product categories

  5. Advanced filtering and search

  6. Mobile App Generator

  7. Native iOS and Android apps
  8. One-time setup fee
  9. App store deployment

  10. Push notification integration

  11. Marketing Automation

  12. Multi-channel campaigns (WhatsApp, SMS, Email, Web Push)
  13. Abandoned cart recovery
  14. Customer segmentation

  15. Behavioral automation

  16. Payment & Shipping

  17. Local payment gateways (COD, Stripe, Kashier, Paymob)
  18. Multi-shipping partner integration
  19. Real-time rates and tracking

Technical Advantages

  • Cloud-hosted: No server management required
  • Scalable: Grows with your business
  • Secure: GDPR and CITC compliance
  • API Integration: Connects with existing systems

6. Pricing Strategy

Pricing Tiers

  1. Starter Package
  2. Price: $360 one-time setup
  3. Features: Basic website, mobile app, core features

  4. Target: Small businesses, startups

  5. Professional Package

  6. Price: $120 quarterly subscription
  7. Features: Advanced marketing, analytics, priority support

  8. Target: Growing businesses, established stores

  9. Portfolio Package

  10. Price: $60 quarterly subscription
  11. Features: Multiple stores, white-label options

  12. Target: Agencies, multi-brand businesses

  13. Enterprise Package

  14. Price: $200 quarterly subscription
  15. Features: Custom integrations, dedicated support, advanced analytics
  16. Target: Large businesses, enterprise clients

Add-on Services

  • Fulfillment Module: $40 setup + $80 quarterly
  • Mobile App Premium: $1,000 setup + $1,000 quarterly
  • Custom Integrations: $500+ per integration
  • Training & Support: $200 per session

7. Sales Process & Methodology

Discovery Phase

  1. Initial Contact: Cold outreach via email, LinkedIn, or phone
  2. Qualification: Assess business size, current platform, mobile needs
  3. Pain Point Identification: Understand current challenges and goals
  4. Solution Mapping: Align Maksabak features with customer needs

Presentation Phase

  1. Platform Demo: Show live Maksabak builder
  2. Value Proposition: Highlight speed, cost savings, and market advantages
  3. Case Studies: Share success stories and ROI examples
  4. Competitive Analysis: Position against alternatives

Proposal & Closing

  1. Custom Proposal: Tailored solution and pricing
  2. ROI Calculation: Demonstrate cost savings and revenue potential
  3. Implementation Timeline: Show rapid deployment capabilities
  4. Risk Mitigation: Address concerns about platform reliability

8. Competitive Analysis

Direct Competitors

  • Shopify Mobile Apps: Higher cost, longer development time
  • WooCommerce Mobile: Technical complexity, limited support
  • Custom Development: Expensive, time-consuming, maintenance overhead

Competitive Advantages

  • Speed to Market: Days vs. months
  • Cost Efficiency: 70% less than custom development
  • Local Expertise: MENA region compliance and support
  • Integrated Solution: All-in-one platform vs. multiple tools

Market Positioning

  • Premium Alternative: To basic website builders
  • Cost-Effective Alternative: To custom development
  • Local Alternative: To international platforms

9. Lead Generation Strategies

Digital Marketing

  • Content Marketing: E-commerce growth blogs, mobile app guides
  • Social Media: LinkedIn, Facebook, Instagram targeting e-commerce businesses
  • SEO: Target keywords like "e-commerce mobile app builder MENA"
  • Webinars: "How to Launch Your Mobile App in 7 Days"

Partnership Marketing

  • E-commerce Agencies: White-label partnerships
  • Payment Gateways: Kashier, Paymob referral programs
  • Shipping Partners: Aramex, DHL integration partnerships
  • Industry Events: E-commerce conferences and trade shows

Direct Outreach

  • LinkedIn Sales Navigator: Target e-commerce decision makers
  • Email Campaigns: Personalized outreach to store owners
  • Cold Calling: Focus on businesses without mobile apps
  • Referral Program: Incentivize existing customers

10. Objection Handling

Common Objections & Responses

"We already have a website"

Response: "That's great! But do you have a mobile app? 70% of e-commerce traffic now comes from mobile devices. A mobile app can increase your conversion rates by 3x and boost customer loyalty."

"It's too expensive"

Response: "Let me show you the ROI. Custom mobile app development costs $50K+ and takes 6 months. Maksabak costs $360 setup and launches in days. You'll start generating mobile revenue immediately."

"We don't have technical skills"

Response: "Perfect! That's exactly why Maksabak was built. It's completely no-code - just drag and drop. We handle all the technical complexity, and you focus on your business."

"We're happy with our current platform"

Response: "I understand. But are you maximizing your mobile revenue potential? Mobile apps typically generate 40% more revenue than mobile websites. Let me show you what you're missing."

11. Success Stories & Social Proof

Case Study: Swimming Store

  • Challenge: Needed mobile app to compete with larger retailers
  • Solution: Maksabak platform with integrated marketing
  • Results: 245% increase in sales, 18% ROAS from push notifications
  • Timeline: Launched in 2 weeks

Case Study: Nabolia App

  • Challenge: Fashion retailer wanted mobile presence
  • Solution: Custom Maksabak mobile app
  • Results: Increased mobile orders by 300%
  • Timeline: 10 days from concept to launch

Case Study: Zey App

  • Challenge: Saudi medical outfit needed mobile ordering
  • Solution: Maksabak with local payment integration
  • Results: 150% increase in online orders
  • Timeline: 2 weeks implementation

12. Implementation & Onboarding

Implementation Process

  1. Discovery Call: Understand business requirements and goals
  2. Platform Setup: Configure store, products, and branding
  3. Mobile App Generation: Create iOS and Android apps
  4. Payment Integration: Set up local payment gateways
  5. Marketing Setup: Configure automation and campaigns
  6. Training: Customer and team training sessions
  7. Go-Live: Launch and monitor performance

Onboarding Timeline

  • Week 1: Platform setup and configuration
  • Week 2: Mobile app generation and testing
  • Week 3: Payment integration and marketing setup
  • Week 4: Training and go-live preparation

Success Factors

  • Clear Requirements: Detailed business needs assessment
  • Brand Assets: Logo, colors, and design preferences
  • Product Catalog: Complete product information and images
  • Team Training: Comprehensive platform training

13. Customer Success & Retention

Success Metrics

  • Platform Adoption: 80%+ feature utilization within 30 days
  • Mobile Revenue: 25%+ of total revenue from mobile app
  • Customer Engagement: 3x increase in customer interactions
  • Retention Rate: 95% annual customer retention

Retention Strategies

  • Regular Check-ins: Monthly success reviews
  • Feature Updates: New capabilities and improvements
  • Training Sessions: Advanced feature training
  • Success Stories: Share customer achievements
  • Community Building: Customer networking events

Upsell Opportunities

  • Fulfillment Module: Add delivery management
  • Advanced Analytics: Enhanced reporting and insights
  • Custom Integrations: Connect with existing systems
  • White-label Solutions: For agencies and partners

14. Market Expansion Strategy

Geographic Expansion

  • Phase 1: UAE, Saudi Arabia (Current)
  • Phase 2: Egypt, Jordan, Lebanon
  • Phase 3: Kuwait, Qatar, Bahrain
  • Phase 4: North Africa and other MENA countries

Industry Expansion

  • Current: Fashion, Electronics, Grocery, Furniture, Beauty
  • Next: Healthcare, Education, Services, Automotive
  • Future: B2B, Manufacturing, Logistics

Platform Evolution

  • Current: E-commerce website and mobile app builder
  • Next: Multi-vendor marketplace platform
  • Future: AI-powered personalization and automation

15. Key Performance Indicators (KPIs)

Sales KPIs

  • Monthly Recurring Revenue (MRR): Target $150K
  • Customer Acquisition Cost (CAC): Target <$500
  • Customer Lifetime Value (CLV): Target >$5K
  • Sales Cycle Length: Target <30 days

Customer Success KPIs

  • Platform Adoption Rate: Target 80%+
  • Feature Utilization: Target 70%+
  • Customer Satisfaction: Target 9/10
  • Net Promoter Score: Target 8+

Market KPIs

  • Market Share: Target 15% of MENA e-commerce
  • Brand Awareness: Target 40% recognition
  • Competitive Win Rate: Target 70%+
  • Customer Referrals: Target 30% of new business

16. Getting Started

Immediate Actions

  1. Review this playbook with your sales team
  2. Set up sales materials and demo environment
  3. Begin prospecting using the strategies outlined
  4. Track metrics and adjust approach based on results

Training Requirements

  • Platform Knowledge: Deep understanding of Maksabak capabilities
  • Sales Skills: Consultative selling and objection handling
  • Industry Knowledge: E-commerce trends and challenges
  • Technical Understanding: Basic platform architecture

Success Resources

  • Sales Collateral: Presentations, case studies, demos
  • CRM System: Track leads, opportunities, and performance
  • Training Materials: Product guides and best practices
  • Support Team: Technical and sales support resources

Ready to Transform E-commerce in MENA?

Contact Sales: sales@appgain.io
Phone: +20 111 998 5594
Website: appgain.io

This playbook provides the foundation for successful Maksabak sales. Customize and adapt based on your market experience and customer feedback.

🤖 Ask Appgain Biz Dev