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Prospecting SOP

Overview

Prospecting is the systematic process of identifying and engaging potential clients for our SaaS and software development services through multiple channels.

Target Client Segments

Primary Targets

  • SaaS Companies - Need mobile app development, marketing automation, or growth tools
  • E-commerce Businesses - Require mobile apps, marketing automation, or POS solutions
  • Digital Agencies - Need white-label solutions or development services
  • Startups - Require MVP development, mobile apps, or growth tools
  • Enterprise Companies - Need custom software solutions or integrations

Secondary Targets

  • Retail Chains - Require POS systems, inventory management, or customer loyalty solutions
  • F&B Businesses - Need ordering systems, delivery management, or customer engagement tools
  • Healthcare/Education - Require custom software or mobile applications

Prospecting Channels & SOPs

1. Social Media Groups

Facebook Groups Strategy

  • Target Groups:
  • Lean Startup Circle - Egypt
  • عيادة الشركات - د. إيهاب مسلم
  • عايز سيستم (I need a system)
  • Odoo ERP Egypt Group
  • Shopify Community in Egypt
  • E-commerce Entrepreneurs

  • Tech Startups Egypt

  • Daily Activities:

  • Monitor posts for software/tech needs
  • Engage with helpful comments (not sales pitches)
  • Share valuable content and insights

  • Build relationships before selling

  • Response SOP:

  • Identify Need - Look for posts mentioning:

    • "Need a system for..."
    • "Looking for developer..."
    • "Software recommendation..."
    • "App development needed..."

  • Engage Appropriately:

    • Comment with helpful advice first
    • Offer to discuss in DM if relevant
    • Share relevant case studies or examples

  • Move to DM:

    • Ask permission to send more details
    • Share relevant solution overview
    • Schedule discovery call

LinkedIn Groups Strategy

  • Target Groups:
  • SaaS Founders & CEOs
  • E-commerce Professionals
  • Tech Entrepreneurs

  • Digital Marketing Professionals

  • Engagement SOP:

  • Join relevant groups
  • Share valuable insights weekly
  • Engage with other members' posts
  • Identify decision-makers
  • Connect with personalized messages

2. Digital Advertising

  • Target Keywords:
  • "mobile app development Egypt"
  • "e-commerce software Egypt"
  • "POS system development"
  • "marketing automation software"

  • "Odoo development services"

  • Landing Page Optimization:

  • Clear value proposition
  • Case studies and testimonials
  • Multiple contact options (WhatsApp, email, phone)
  • Free consultation offer

Facebook/Instagram Ads Strategy

  • Target Audiences:
  • Business owners 25-55
  • Interest in e-commerce, software, technology
  • Location: Egypt, MENA region

  • Job titles: CEO, Founder, Manager, Director

  • Ad Content:

  • Problem-solution focused
  • Social proof (client logos, testimonials)
  • Clear CTA (Book Demo, Get Quote)
  • Video content showing solutions

3. Networking & Events

Physical Networking Events

  • Target Events:
  • Startup meetups
  • Tech conferences
  • Business networking groups

  • Industry-specific events

  • Networking SOP:

  • Prepare Elevator Pitch:

    • "We help businesses grow through custom software and mobile apps"
    • "Our solutions include e-commerce platforms, POS systems, and marketing automation"
    • "We've helped 800+ clients across 4 countries"

  • Conversation Flow:

    • Ask about their business challenges
    • Listen for software/tech pain points
    • Share relevant case studies
    • Exchange contact information

  • Follow-up:

    • Send personalized LinkedIn connection
    • Share relevant content within 24 hours
    • Schedule discovery call within 48 hours

Virtual Networking

  • Platforms:
  • LinkedIn Live
  • Clubhouse
  • Twitter Spaces

  • Industry webinars

  • Strategy:

  • Participate actively in discussions
  • Share insights and expertise
  • Build relationships with hosts and participants
  • Follow up with personalized messages

4. Outbound Calls

Call Preparation

  • Research Checklist:
  • Company size and industry
  • Current technology stack
  • Recent news or developments
  • Decision-maker information

  • Potential pain points

  • Script Framework:

  • Introduction (15 seconds)

    • Name and company
    • Brief value proposition
    • Permission to continue

  • Problem Identification (30 seconds)

    • Ask about current challenges
    • Listen for software/tech needs
    • Identify pain points

  • Solution Presentation (30 seconds)

    • Relevant case study
    • Specific benefits
    • Next steps

Call Execution SOP

  • Best Practices:
  • Call during business hours (9 AM - 4 PM)
  • Keep calls under 3 minutes
  • Focus on one clear objective

  • Always ask for next step

  • Objection Handling:

  • "Not interested" → "I understand. What would make you interested?"
  • "Too expensive" → "What's your budget range?"
  • "Call me back later" → "When would be the best time?"

Daily Prospecting Schedule

Morning (9 AM - 11 AM)

  • Check social media groups for opportunities
  • Review and respond to overnight leads
  • Plan outbound calls for the day

Midday (11 AM - 2 PM)

  • Make outbound calls
  • Attend networking events
  • Engage with social media posts

Afternoon (2 PM - 5 PM)

  • Follow up with prospects
  • Update CRM with new information
  • Plan next day's activities

Success Metrics

Weekly Targets

  • Social Media: 50+ engagements, 10+ DM conversations
  • Outbound Calls: 20+ calls, 5+ conversations
  • Networking: 2+ events, 10+ new connections
  • Lead Generation: 15+ qualified leads

Monthly Targets

  • New Prospects: 60+ added to CRM
  • Discovery Calls: 20+ scheduled
  • Proposals: 10+ sent
  • Revenue Pipeline: $100K+ in opportunities

Tools & Resources

CRM Management

  • Kommo CRM - Track all prospects and interactions
  • HubSpot - Manage qualified leads and opportunities
  • Apollo - Find contact information and research companies

Social Media Tools

  • Facebook Business Suite - Monitor group activities
  • LinkedIn Sales Navigator - Find and connect with prospects
  • Hootsuite - Schedule and track social media engagement

Call Tools

  • Company Phone System - Professional calling
  • Call Recording - Review and improve calls
  • Call Analytics - Track performance metrics

Best Practices

Do's

  • Always research prospects before contact
  • Personalize every interaction
  • Focus on solving problems, not selling
  • Follow up consistently
  • Track all activities in CRM

Don'ts

  • Don't spam or use generic messages
  • Don't ignore social media etiquette
  • Don't make promises you can't keep
  • Don't forget to follow up
  • Don't neglect relationship building

Next Steps

After prospecting, move qualified leads to: 1. Qualification SOP - Assess fit and budget 2. Discovery SOP - Deep dive into needs 3. Demo SOP - Showcase solutions 4. Proposal SOP - Present formal offer

Remember: Prospecting is about building relationships first, selling second. Focus on providing value and solving problems.

🤖 Ask Appgain Biz Dev